Every tech company should have a showroom! But Audi is creating the showroom of the future.
The new Audi City ‘Digital Showroom’ is a new form of retail experience. Itcan fit in any typical high-street store or shopping centre mall, so brands can increase the volume of people who experience the brand and the car, in virtual form..
The Audi City Store consists of  interactive digital walls, controlled by pressure sensor floor plates and large tablet-style devices allowing customers to create a car from the group up and see the car in true scale on the huge digital walls in front of them.

The US market should be very attracted by that type of communication.

Amazing!