The infographic below is based on the study made by Best Vendor. Over the past two months, BestVendor surveyed 550 startups about their business products and services used during their everyday routine. The results show the huge popularity of Google in the start ups identified. BestVendor found that 70% of startup execs use Google Analytics. The survey also uncovered hidden gems like IdeaPaint, a tool used to turn your walls into white boards or HipChat, a new chat tool for entrepreneurs.